The Presidential Leadership Cohort at Mississippi College is an opportunity for freshmen to get involved in leadership opportunities and broaden their horizons while working alongside MC executive leaders.
Brand Concepts
I underwent a series of iterations over two different concepts based on different traditional symbols of leadership: the torch and the flag. Ultimately, it was decided that the abstract torch design was more distinguished and therefore a better fit for the Cohort's target audience.
The Torch
I underwent a series of iterations over two different concepts based on different traditional symbols of leadership: the torch and the flag. Ultimately, it was decided that the abstract torch design was more distinguished and therefore a better fit for the Cohort's target audience. The variation I chose has three symbolic meanings.
Wordmarks
The logo is designed to work with both vertical and horizontal wordmarks.
